Built around this community
Studying and working in Auburn connects me directly to the Auburn–Opelika businesses Forma is designed to serve. Their websites need to work for real customers, not impress an agency awards panel.
Independent studio · Auburn–Opelika
Design, engineering, and a person you work with.
I’m Angel Gonzalez, the founder of Forma and a Software Engineering student at Auburn University. I created Forma to give local businesses a more direct kind of web partner: someone who can understand the business, shape the story, design the experience, and build the finished website.
Technology with a human point of view
My work brings together software engineering, interaction design, visual storytelling, games, and English–Spanish learning experiences. The common thread is making complicated ideas feel clear and approachable.
Clients work directly with me from discovery through launch. There is no sales handoff and no layer of account management between the conversation and the work.
Forma exists because good local businesses deserve websites that reflect the quality of what they already do—and because thoughtful design can make the path from “I found you” to “I trust you” much easier.